22: Skincare: Wrinkles, Melasma & Dewy Glows in Midlife

Finding Life PurposeRyan Haddon
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Show Notes

Join me, Dr. Sarah Milken, in an open and honest conversation about Skincare: Wrinkles, Melasma & Dewy Glows in Midlife. Cayli lets us in on how she started her business and how her specialized treatments have helped so many women be more confident in their own skin, in the second half of life. 

Cayli Cavaco Reck is the skincare founder and CEO of Knockout Beauty. After turning 40 and her career as a brand strategist,  Cayli felt she had something to share with the world. She dove deep into her natural talents...she started an IG called knockingon40, where she documented her own skincare routine...this IG account ultimately transformed into a huge skincare beauty brand with brick and mortar stores. Cayli has a strong passion for helping women look and feel like their best selves, in all stages of life.

We are going to dig deep into the details of Cayli’s journey, in her “midlife remix”. We learn about how she started sharing her skincare journey on Instagram and grew it into a successful company.

Some highlights:

  • Being a brand strategist & created an Instagram “Knocking on 40”  to prove a point (authentic brand voice)

  • Creating summer pop up shops in the Hamptons to sell beauty products

  • Key tips on what to use on your face/melasma, retinol, sunscreen, oils, exfoliation

  • Franchising Knockout Beauty

  • Sagging skin

  • Beauty tools

Golden Nuggets from the episode:

  • The stage when you suddenly feel comfortable with who you are

  • Always keep doors open

  • Have the vision to keep it going, and have the belief to get it started

  • Where does your toxic load come from?

  • You can only recommend what’s in your tool kit

  • Skincare routine steps

  • The do’s and don’t of oils

  • Taking care of your skin to avoid sagging

Full transcript linked here.

Cayli Cavaco Reck Bio:

Cayli Cavaco Reck, mom, beauty expert, and Founder & CEO of Knockout Beauty started as a brand strategist and became a major skincare consultancy and boutique retail space, without a real plan. She started an Instagram account called Knocking on 40... documenting her own skincare routine, sharing useful tips and inspiring quotes. As Cayli worked with fashion and beauty companies on branding, she started learning about skin function, ingredients, formulations, new scientific advances, even the ways hormones can affect how skin behaves. Her social media success grew into a brick-and-mortar beauty store, Knockout Beauty, with locations in NYC, Bridgehampton, and Los Angeles. Today, she is continuing to grow and expand Knockout Beauty, creating a franchise with stores across the US. Cayli says “always wear sunscreen”.

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